The 30-Day Content Marketing Plan
A 30- Day Blueprint To Creating A Content Marketing Strategy That Converts.
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About The Book
- It’s great for your site’s SEO
Content is the cornerstone of a successful content marketing strategy. People are always on the lookout for excellent content. If they like your content, they’re going to be linking to it, which tells search engines your content is great! Content is also the ‘bread and butter’ of search engines, meaning, it’s what they serve to their users. The more valuable and helpful your content is, the more search engines are going to love your content and reward you with high rankings on their search results pages. - Develop relationships with your audience
You don’t want to create massive amounts of content just to have people view it one time, and then bounce off your site forever. What you want to happen instead is you want people to keep on coming back to your site. The best way to do this is by capturing your visitors’ email addresses via an opt-in form on your site. If you build a mailing list full of interested people, then you can direct them to visit your site every time you publish some new content! - It will generate highly qualified leads.
There are many ways you can generate leads, but content marketing
offers one of the best ROIs (return on investment). This is because the
people who’ll often find you on search engines are those who’re actually
interested in what you have to say.
You’ve probably encountered the words ‘content marketing’ many times. It’s a popular phrase especially now when there are literally billions of websites on the Internet, all competing for people’s attention! Standing out from the crowd is harder and more complicated than ever. You can either spend tons of money to get your brand and your products in front of your target audience, or you can create a solid content marketing strategy that you can do absolutely free or for minimal cost!
Of course, the trade-off to not spending money upfront is you’re going to be investing a lot of time instead. If you’re willing to put in the time and spending hours in front of your computer, then this guide is for you!
Why Content Marketing? Most companies today are participating in some form of content marketing. Studies show that companies that can produce a majority of their leads through online channels will grow quicker and are more profitable than companies that relied more heavily on traditional marketing campaigns for generating leads. In this e-book, you will discover content marketing methods that you can incorporate into your overall marketing strategy to increase growth and profits. Listed are some of the major benefits to implementing a solid content strategy for your business:
- You’ll establish a strong brand identity. Brand identity is important for businesses of all sizes. It doesn’t matter what industry you’re in, if you’re a solopreneur or you work for a multinational corporation. How people perceive your brand is essential to your success. With content marketing, you can inject your personality into your content and make it unique to your brand. When you establish in people’s minds who you are and what your brand can do for them, it’s easier to persuade them to follow your calls to action.
- You’ll build trust with your audience
Let’s face it. Trusting random brands on the Internet is hard. How often do you trust brands? Unless they establish themselves as some sort of authority, chances are you’re not going to be trusting any brand. That’s where content marketing shines. When you implement your content strategy correctly, people will start to see you as an authority. Sooner or later, you’ll be getting people to trust you.
People who find you on search engines are the ones you want to reach out to. They could benefit the most from your products or your services. The more specific and helpful your content is, the more qualified your leads are.
A good content marketing strategy will help you organize your content and make sure everything works together. It’s so easy to get lost in the grand scheme of things. But with a good content plan in place, you can steer your brand towards achieving your ultimate goal, whatever it may be.
This 30-day content marketing plan will help you jumpstart your content marketing activities. Now, it’s important to note that not all businesses are created equal, so do feel free to adjust your daily tasks as you see fit.
The next 4 weeks will be extremely busy for you. While you can always choose to outsource the work to a freelancer or have people on your team help you out, it’s still a good idea to familiarize yourself with the ins and outs of content marketing.
With that said, let’s begin our 30-day content marketing strategy!
What’s inside
Define Your Content Marketing Goals
Your content marketing Funnel.
Research And Understand Your Audience
Knowing who to target is essential.
Create Your Audience Personas
Audience personas Template.
Brainstorm Content Ideas
Use content idea generators.
Do Keyword Research
(https://keywordseverywhere.com)
Plan Out Your Content Calendar
You can also use Google Calendar Planner.
Chapter 1
Day 1 – Define Your Content Marketing Goals.
The success of your content marketing goals will depend on how well you plan it. You can’t just throw some content together and expect it to be a smashing success.
Sure, you could get lucky, but do you really want to leave your business success to luck or chance? I sure hope not.
Success is all about getting in the trenches, it’s all about working out every single aspect of your journey.
Now, before you go about defining your reasons why you want to have a content marketing strategy in place, you have to understand what a marketing funnel is.
It looks something like this:
- (Image source: https://www.shopify.com/partners/blog/contentmarketing-funnel).
- As you can see in the image above, a content marketing funnel has 3
stages: - At the top of the funnel (TOFU), you want your target audience to
become aware of your brand. Since content marketing is a numbers
game, you want to get as many people as possible to enter the TOFU
and become your prospects. - In the middle of your funnel (MOFU), your prospects engage even more
with your brand and your content, and they become leads. At this point,
they are trying to evaluate if your business is right for their needs.
The 30-Day Content Marketing Plan. - Lastly, when your leads are ready to make a purchase decision, they
enter the bottom of your funnel (BOFU). Your content at this stage will
basically provide them with the information they need to become your
customers. - Keep this funnel in mind while you plan your content marketing goals. Ideally, you want everyone in your target audience to reach the BOFU, but as you probably know, it hardly happens in real life. Only a small percentage of your audience will become paying customers. This is why you need to get your content in front of as many people as possible!
- When defining your content marketing goals, you need to ask yourself what you hope to achieve. Here are some possible goals you can use:
- Do you want to get more leads for your business?
- Do you want to increase your visitor traffic, so you can make more
money off ads on your site? - Do you want to get more affiliate income from people clicking and buying
using your affiliate links? - Do you want to use content to convert potential leads into paying
customers? - Or do you want to build brand awareness and get people to visit your
site time and again? Whatever your content marketing goals are you need to know it by heart. Because everything you’re going to be doing over the next 30 days will need to align with the goals you’ve set for your business.
Chapters
Pages
For many businesses, content marketing campaigns have become a huge part of consumer engagement and gaining the attention of the right audience online. However, it’s getting harder for companies to stand out among the sea of video, audio, images, blogs, documents, and more.
Making matters worse is the fact that almost every business and marketing professional is finding themselves stuck in a rut trying to create enough high-quality content to get the desired engagement from their customers.
Content marketing plan is all about having a system in place. You build that system over time. You’ll learn which methods work best for your business and your audience.
Implement the techniques you’ve learned in this 30-day content marketing blueprint. As you build your business, you’ll eventually develop a system that will skyrocket your conversion rates!
Buying this course will help you figure out how you can use the power of content marketing to provide not just valuable content for your audience, but to convert them to leads as well. You’ll also get the added benefit of knowing what kind of content Google (and other search engines) love and how you can use this to your advantage.
You’ll never find another step-by-step guide like this at this price. This guide will not only educate you on the different techniques you can use to grow your business, but it will also hold your hand while you learn everything there is to know about content marketing.
About the author.
Hi, I’m Delma Aurdett,, Experienced Chief Executive Officer with a demonstrated history of working in the hospital & health care industry. Skilled in Non-profit Organizations, Entrepreneurship, Disease Prevention, Holistic health and Wellness, Team Building, and Public Speaking. Strong business development professional with a Master’s Degree focused in Community Health: Major in Public Health from London Metropolitan University.
My new entrepreneural life began as a Retired Nurse Practitioner, Nursing care Trainer and Mentor, with more than 30+ years working experience in health care. I am very passionate about encouraging others to believe in their sense of self-worth, to transform their lives and experience.
Delma Write
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